Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
Generative Engine Optimization: Strategies to Win in AI
Get ahead in the evolving world of AI search! Discover Generative Engine Optimization (GEO) strategies to ensure your content is cited and visible in AI-powered answers, securing your brand's future authority and traffic.
How to Improve Employee Advocacy on LinkedIn: The Complete Playbook
LinkedIn Company Pages aren’t enough anymore. The real reach comes from your employees. In this playbook, discover what employee advocacy is, why it works, and how to launch a program with ready-to-use templates, examples, and tools that turn your team into your brand’s biggest advocates.
How to Get Cited in Google AI Overview
Learn how to get cited in Google’s AI Overview. Build authority, optimize content, and boost visibility with Blue Archer’s web design and SEO expertise.
ChatGPT-5 is Here: How It’s About to Change the Way You Do Business
In this guide, you will learn what changed in GPT-5, who can access it, and how it compares to GPT-4 in real business scenarios. You will also see practical steps for putting it to work inside your organization without creating risk or noise.
AI vs Traditional SEO: How to Win in the New Age of Search
Discover how AI is reshaping SEO in 2025 and why content, expertise, and strategy still matter. Learn how to stay visible in AI-powered search.