As part of an inclusive effort to streamline its offerings, Google’s star advertising products are getting new names. Reorganizing to better reflect their current capabilities, AdWords and DoubleClick brands will soon disappear and be placed where the company sees growth.

Today, there are numerous forms of technology in which a customer can view your brand or products. Making each experience an easy convergence is key to succeeding in today’s market. 

User engagement is the first step to the conversation process which leads to selling. Without user engagement, is your site successful? Knowing how your site translates to an audience is key to finding whether you compare to the competition. 

It’s not enough to just have a website for your business. There are around 200 million active websites on the internet. That’s a lot of competition. The visual, curb appeal of your site represents your brand and starts a conversation in the user’s mind. Let’s not forget about the essential aspects your website needs to maintain and attract loyal clients.  

The phrase, “less is more” may be on its way out. The new drift is to be different, and go against the repetitive brand displays in the media. With millennial’s freewheeling mindset, anything that stands against the trend of minimalism is the new trend.