We, as human creatures, have an innate instinct to engage with our community.  If you are a business owner, then you are looking to profit from this engagement. In order to gather attention from your locals, a smart place to start is with your website's local search optimization.  By initiating a local SEO, this will help your website come up higher in local search rankings. 

When undertaking a digital marketing campaign, it is especially important to generate high quality traffic to your website.  Social media has become an essential platform for businesses who want to improve their search engine optimization process.

The sunshine feels good in Pittsburgh!  The ladies of Blue Archer are treating themselves to a hard earned lunch at Eden today in Shadyside, but before we head out, let's take a look into what's happening in the tech world this week. 

 It is no secret that advertisements rank pretty low on the trustworthiness scale.  It is in every company's best interest to formulate an advertisement strategy that viewers feel they can trust.

 Engaging with business happens on a daily basis, and advertisements are a vehicle to help consumers through this process.  However, advertisements that interrupt what you are doing are obnoxious, and are pushed aside.