Content strategy has much more to it than just words on a page.  It entails planning, creation, delivery and governance.  Ensuring that your content is useful and usable, well structured, and easily found is essential for the user's overall experience with your webpage.  Like a roman candle that flares off into the sky, your content is the main attraction to your website.  Thus it is crucial to have a strong content strategy.

Here is a look at the four best practices of content strategy:

1.  Templates will save you time and effort

• Take advantage of a suite with numerous templates.
• Content mapping and social media conversion are extremely useful.
• Use content questionnaires' to follow up with user feedback.
• Use a template to track keywords as a reference tool.

2.  Break the man​aging process into steps

• • Phase I: Research Overview
  • Phase II: Analysis Overview
  • Phase III: Strategy and Design
  • Phase IV: Content Creation and Testing
  • Phase V: Maintenance

3. Go for a creative approach

• Web content you produce can be presented in many formats.
• Decide if a non-traditional or humorous approach makes sense for your content strategy.
  • Comic-style: very visually appealing.
• Depending on your audience, decide what "genre' your content should fall into.
  • Serious
  • Humorous
  • Quirky

4. Extend yourself socially

• It's important to approach the decision of when, what, where and how you want to connect across social channels in a holistic manner.
• Create a system which allows you to communicate to viewers across numerous social channels, drives conversation, and influence others.
• Allow more people to contribute content by engaging through a wider online presence.
• Your corporate sites are not the central point of engagement.  The edges of your social networking are where you want to deliver compelling and timely content.
• Pay attention to the online conversations of your target audience.  Build your content strategy based on the insight that you gain.