SEO
Google algorithms prioritize share-worthy content. They want to provide their users with relevant content.

If you are offering such content, they will make sure you are found. Social media websites and blogs are also indexed which can increase your likelihood of showing up in search listings. 

Educate
Becoming an industry resource has a bigger impact than you may think.

By educating your audience, you are giving them a reason to not only come back to you, but recommend and share your content.

Builds Relationships
Advertising is no longer about talking at the audience but talking to them. Content marketing allows you to build a solid relationship with existing and future clients.

This can also increase your credibility in the industry. 

Drives Website Traffic
If your eBook or whitepaper is shared with others, people will be inclined to explore what you have to offer in addition. 

Always remember to include a strong call-to-action in your content. 

Generates Leads
Generating leads tends to be the end goal of most campaigns. By reinforcing the benefits above, content marketing can easily generate leads. 

Build Awareness
Content marketing can generate brand awareness by allowing your audience to share resources. 

For example, if you create an eBook that is circulated over social media and various blogs, your name will become more prominent in your field. 

This is also true for your own company when it comes to sharing to multiple outlets such as on your website, blog, and social media channels.