The co-founder of Facebook, Chris Hughes, recently published an article proclaiming that it’s time to break up with Facebook. Ensuring that this platform is a threat society, especially to democracy. Check out the reason behind this madness… 

Facebook has had increasing issues with data privacy and users are losing confidential information to the public servers. This is happening and they may not even realize it!

Ad agencies are finding more and more ways to target their specific audiences by inquiring for more information. 

New findings tell us that Facebook and its sister platforms, Instagram and Whatsapp, collect data such as likes, time spent watching videos, engagements, and even encourages users to share more personal data. Ultimately, they want to benefit their ad targets. 

Chris Hughes’s article is all about how this increase in public data can cause concerning problems beyond ads that can predict your interest. 

Many tech entrepreneurs are coming forward to shed light in the side effects of ample data leaks. In today’s world, you can barely survive without using technology every day whether that be smartphones, computers, or even Alexa! Serious challenges are occurring within the realm of private lives beginning to be nonexistent. Mainly because It is out of our control. 

Privacy breach goes beyond just social media. Think about medical sites and the amount of data stored per patient. Access to information such as mental health, sex life, family planning, history of the disease, physical wellness, etc. could potentially jeopardize users’ job opportunities, promotions, and may even engender or perpetuate discrimination in the workplace.
 
Crazy to think about, but true! 

More and more companies are aware of this detrimental aspect of social responsibility, but here are 5 things for consumers to know to keep their data protected. 

1. How do they accrue revenue?

When something is free, it usually comes with a catch. Most apps offer free play or use but at what cost? What they could be benefiting off is the number of times you log in, where you log in, and your interaction with the app. Basically, using you as bait. 

2. Prioritize security

If the company has someone dedicated to monitoring security, then go them! Look for an information security officer or a title like it to ensure the company cares about their data. Different nation, like the EU, has compliance laws that need to be followed. So if the company does any business at all with them, they need to follow certain guidelines that can benefit you as well. 

3. Consent

The app or site needs to be transparent about data collection and cookies. Some sites let you opt out of using cookies but others require it. Look for suspicious activity in terms of neglecting consent from the user and their data. If it’s extremely difficult to figure out why they are collecting your data then steer away from the madness. 

4. Fine print

Data sharing is very common but at what cost? Check to see how and where your data is being shared. Usually, this information is in very small fine print at the bottom or in the By-laws. If not, inquire! 

5. Research

Doing your own research is vital to understanding information. Doing a simple google search can increase your knowledge of the industry and what is happening.  Determine whether you can delete your own data or not.

Is your site secure? Contact Blue Archer.