It’s not enough to just have a website for your business. There are around 200 million active websites on the internet. That’s a lot of competition. The visual, curb appeal of your site represents your brand and starts a conversation in the user’s mind. Let’s not forget about the essential aspects your website needs to maintain and attract loyal clients.  

When a website has been around for years, the features and information can become out of date as the designers disregard creative fundamentals. These 8 essentials will help revitalize your site to become the lead strategist in the virtual real-estate industry.  

1. Strong Call to Action
   • What’s the purpose of your site? It’s not enough to just throw content into your viewers face and expect them to understand your goal. Help your clients comprehend your commitment in the industry and how you can help them. Be specific with your goals so they know exactly what you have to offer. Help them make the next step, don’t assume. 
2. Speed
   • Having a quick load time avoids user frustration and maintains faster convergence rate. Users most likely will not wait for a site to load therefore causing them to turn away. According to Compuware, user used to wait 8 seconds for a site to load before turning away, now it bumped down to 3 seconds. Don’t lose customers over a slow processor. 
3. Site Compliance
   • Your website should be available to all people, including those with disabilities. By segmenting your users, you’re closing off future markets. Also, your site should be available on all platforms and convert correctly. Mobile devices can distort desktop-only sites, so having a siyte that converts can enhance user experience.
4. Responsive Selling
   • Before people will buy your product or service, you must explain why it will benefit them. Too many companies push products/services onto consumers that they get overwhelmed and presume every company will do the same. Be approachable and show your clients why and how they should choose you over the competition. 
5. Contact Info Upfront
   • Today, users want answers fast and sometimes don’t want to investigate for themselves. Having clear and upfront contact info puts your business in direct contact with the consumer. Rather than them presuming things about your company and having a negative user experience, you can ensure correct information and provide help for any situation.

Blue Archer can help you analyze your site to ensure you follow these 5 essentials.