Have you heard of Buyer Keywords? These search terms signify a buyer looking to make a conversion rather than vaguely browse. It's all about using your SEO strategy to target buyer intent and lead buyers straight to your business to lock in a conversion.  You don't want to miss out on this website traffic! 

What are Buyer Keywords?

Buyer keywords are the phrases people use in search engines when they are searching to buy a product or service.

Typically these searches include intent, such as intent to buy or intent to contact someone about a service.

Some examples of these keywords are below:

• Buy           
• Deliver
• Review
• Send
• Consult
• Purchase
• How?
• Why?

You can see that the typical Buyer keyword attracts a conversion funnel, putting your audience in a ready-to-buy stage on your website. At least this should be happening!

On the other hand, Buyer Keywords can also come in other forms such as "How?" and "Why?". Given these search terms are requesting an answer, businesses are providing not only a written explanation but video messaging to showcase WHY and HOW their product/service will fix their issue.

The key to Buyer Keywords is INTENT. How will you respond?

Search parameters can explain a lot about a buyer's intent on any search engine. Are they here to browse, learn, scope out the competition, or are they ready to buy?

With research and analysis, imputing buyer keywords and utilizing them on your website can boost your conversion rates and outperform current KPIs. 

Buyer Stages

First, we need to see how intent fit's into the different buying stages of a customer. 

3 Buying Stages:

1. Awareness stage: A consumer begins to do high-level research related to their problem. 
2. Deliberation stage: Once a consumer understands their specific problem, they begin to search for more detailed solutions. 
3. Decision stage: During this final stage, a consumer knows how to solve their problem and searches with the intent of comparing the different options available to them. 

Typically, the decision stage ends with a purchase. Woohoo!

Given the stages typically precede one another,  each stage is triggered by consumer intent. Check out this graphic from Alexa Blog that identifies different keyword searches:

You can see how a simple exchange of words can change the buyer's intent when using a search engine. The goal is to have these words set up and ready to go to increase ranking and visibility to your audience.

High Intent Keywords

For example, someone searching for "buy shaving cream" is going to be more purchase-ready than someone just searching for "shaving cream" who might be doing research, comparing brands, looking at ingredients, etc.

A keyword like "web design" doesn't have a buyer-ready keyword in it. Someone searching for "web design" might be researching the industry, looking to develop a career in the industry, etc.

However, if someone searches for a "web design company that...", they have told google they are looking for companies that specialize in web design or a specific field.

These people are much more likely to convert as a lead vs someone looking at more general keywords. 

To take advantage of high intent keywords and purchase intent, consider using the keywords to target visitors who’ve purchased from you in the past or those who have had multiple interactions with your website.

Tools to Identify Buyer Keywords

1. Surveys - If you have a web-based product or service, then during the onboarding you should include an open-ended question. From here you can identify how the customer found you, chose you, and address any pain points. 

2. Google - You can start by doing a Google search for questions related to your solution. Generally, keywords with high purchase intent will have multiple ads, and they will often include a direct Call-To-Action such as BUY NOW.

3. Keyword Research Tools -
   1. Moz.com
   2. GetKeywords 
   3. SEMRush
   4. Surfer
   5. Wordstream

Check out these 220 Keywords with Buyer Intent:

 https://nichehacks.com/buyer-keywords-list-a5xQL4

Still not grasping this SEO tip? Check out this short informational video from Internetresults.

Blue Archer can help identify SEO strategies and tips for your brand, contact our team today!