LinkedIn's newest ad metrics will benefit your business whether you're considering advertising on LinkedIn or currently running ads. 

What's New?

LinkedIn is rolling out a way for advertisers to track when their ads lead people to do things on the brand’s site like buy a product or register an account, which is something that Facebook and Google and Twitter and Pinterest already offer.

But LinkedIn is putting its own spin on a measurement tool that even Russ Glass, product boss at LinkedIn Marketing Solutions, called “table stakes.”
Tim Peterson, Marketing Land

LinkedIn's newest metrics include some of the following:

• Leads
• Sign-ups
• Downloads
• Conversion-to-purchase
   

The Big Difference

LinkedIn’s conversion tracking won’t only tally how many people saw or clicked on an ad and eventually did something on the advertiser’s site. The business-centric social network’s tool will cross-reference those converters with its own audience data so that brands can get a better idea of which ads work for which specific types of people and how. Telling brands how many conversions their ads elicited by audience segment is LinkedIn’s “biggest differentiator,” said Glass.

The break down that LinkedIn is utilizing will make its metrics unique compared to other social platforms. Understanding audiences by industry and job type can be crucial for many businesses. 

Getting Started

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