We, as human creatures, have an innate instinct to engage with our community.  If you are a business owner, then you are looking to profit from this engagement.  In order to gather attention from your locals, a smart place to start is with your website's local search optimization.  By initiating a local SEO, this will help your website come up higher in local search rankings.  When your business begins attracting more attention through web search, this will ultimately guide the searchers to your physical presence.

Here is some common knowledge about Local SEO:

1.  What types of businesses need Local SEO?

Any business who thrives most on their local community, anything from a local restaurant, boutique, law office, doctor, or even a local ad agency.  If you have a physical address and expect people to go there, then a Local SEO is a must.

2.  How is Local SEO different from National SEO?

There are a few unique factors regarding a Local SEO.  First, for Local SEO, you need to create and claim a local profile on Google.  Your local listing is what will show for localized search results.  Second, you want your citation to remain the same as our local listing.  A citation is the place online that uses your company name, address and phone number.  Third, reviews.  Quantity and quality of reviews left for your business on your Google Places page is one of the most important local ranking factors.

3.  What are the most important signals that boost local SEO rankings?

The number of citations, number of reviews, and how positive the reviews are overall appear to be the top three most important factors in local listings. Persuading your customers and clients to leave great reviews on your Google local pages is the single most important thing you can do.

At Blue Archer, we have our own directory management software If you're business is lagging in local engagement, contact us for a consult!  We are here to help you and your business succeed!