Earlier in 2016, Pinterest opened their advertising platform to small and mid-sized businesses. If you have a successful board, Pinterest advertising may benefit your small business.
Who Uses Pinterest?
Before anything, the biggest question to consider when dealing with any advertising is the target audience. Who uses Pinterest? Who do you want to reach?
Pinterest Stats
Keep in mind, 31% of all internet users use Pinterest.
Gender
44% Women
16% Men
Race
23% Black
32% White
32% Hispanic
Age
37% 18-29
36% 30-49
24% 50-64
16% 65+
Education
25% Highschool or less
37% Some college
31% College +
Income
24% Less than 30,000/year
27% $30,000-$49,999/year
41% $50,000-$74,999
30% $79,000+
Location
26% Urban
34% Suburban
31% Rural
Pinterest Advertising
If you determined that your business demographic synces with those that you can reach on Pinterest, or if you are already successful on Pinterest, you will want to start setting up your ads.
- Select a your campaign goal
- Boost engagement with your Pins
- Get traffic to your website
- Name your campaign
- Select the Date Range
- Add a daily budget
- Select a Pin
- Add more details
- Pin Name
- URL
- Interests
- Keywords
- Locations
- Languages
- Devices
- Genders
- Max Bid
- Agree to 'Terms of Service' and enter billing information
Get Started
If you need some help getting started with social media advertising, or social media in general, we can give you a hand.
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