Pinterest recently announced a new partnership that will make our lives a bit easier. Like Facebook and Twitter, Pinterest is granting API access to companies offering social media management platforms with their program called Marketing Developer Partners. 

We cannot argue that more and more businesses are joining Pinterest. Their highly visual boards make it the perfect platform for weddings, DIY, fashion, and more. 

The Partners

To make this possible, Pinterest selected 10 partners to help launch the program. 

Features

This will bring Pinterest up-to-date with other social media platforms. 

People use Pinterest to plan their future, which is why content from businesses is essential in helping people discover the creative things they want to do next. With the right Pin, you can inspire someone to take action, whether that’s saving an idea for later or making a purchase from your website.

Jyri Kidwell, Pinterest

What To Expect: 

From the looks of it, it seems people are most thankful for the partnership with Tailwind. 

Why Use Pinterest?

Pinterest is a rapidly growing platform that tends to lean towards women, and they also have one of the wealthiest user bases. 

The Stats

Best Practices

Now that you have access to amazing social media marketing tools, how should you use them? Like Twitter and Facebook, each platform has unique needs. 

• Keep your boards neat and organized
• Make use of graphics 
• Unleash your create side with eye catching fonts
• Don't spam your followers
  • But publish regularly!
• Monitor your analytics to see what works for you 

Pinterest's new partnership will also put your favorite social media managers ahead of the game. Your digital presence is crucial in this day and age regardless of your industry. 

How are you using Pinterest's new features? Let us know on Twitter!