Almost every web developer these days pushes a responsive web design for their clients. Instead of doubling cost and outsourcing, having one responsive design arrange to different platforms and various screens can aid in suitable user experience. Rather than pushing people away.

Think about a time you were browsing on your desktop and saw an interesting news piece or clothing article you wanted to share with your friend. Imagine that friend or yourself going back hours later to look at that same page but on your smartphone. However, now the page has completely changed. You can’t seem to find that same article or clothing item because the layout is different or the website isn’t compliant with your device. As you can imagine, frustration ensues and your experience crumbled… Responsive design to the rescue. 

A responsive web design, or responsive website, is a design that suits more than one device displaying the platform. Doing so by automatically adjusting to screen size and data width. Websites are necessary to compete in today’s market, so having a responsive design that fits all platforms is key to maintaining customers and preserving high rank. 

Check out the 4 benefits to a responsive web design:

1. Decrease Bounce Rate
   • Most users visit websites through their smartphones as they can access it any time and any place. With a responsive web design, users can interact more with the site which can ultimately increase traffic when post or products are shared. If the site isn’t compatible on diverse devices, a user may opt-out of staying on the site for long.  Therefore, this will decrease the bounce rate when users have a pleasurable experience.
2. Enhanced UI 
   • As stated in the scenario earlier, a negative user experience will affect the longevity of users on your page. With a responsive web design, images will not be distorted and information will remain in the same format. This improvement will not discourage users, but rather encourage traffic and information sharing. 
3. Device Adaptability
   • Screen size matters when it comes to page display. Samsung and IPhone’s offer various sized screens which make site compatibility difficult.  Think about the different sized IPhone’s let alone Samsung devices. No need to adjust size on the backend because a responsive design will decide how to adjust accordingly. 
4. Low Cost
   • With a responsive web design, only one UIX is needed for all platforms. This avoids the cost of having two different web designs to fit different screens and entertains lower maintenance. Why monitor two websites when you only need one? With this advancement, your business can utilize time and interaction on one site without the difficulty of two interfaces.

Responsive web design not only saves money and time, but it also helps increase conversion rates by retaining the clients for the long run.

If your website isn’t responsive to multiple devices, contact Blue Archer for a quote on redesign.