Understatement of the year: we generate lots of ideas at Blue Archer.

Every day here consists of brainstorming in some manner - in private, out loud, on paper, and sometimes in the form of dance. The goal isn't to evolve each and every idea into a fully-realized goal. We take a "baseball" approach, where batting at or near .300 is considered pretty good. Think up 10 innovative ideas, implement 2 or 3, and your company will always provide clients with something fresh and applicable.

Our new inTouch program is the latest brainstorming 'hit' for us. Years of work with the nonprofit community has helped us understand the challenges that nonprofits face. Has your nonprofit organization ever had a discussion like this:

"We need volunteers, but we don't have a way to reach out to them."

"True, but first we need events for the volunteers to volunteer at."

"Right, but do we have the money to host the event, so that people can attend it, so we can solicit more donations?"

"Maybe...I'll have to dig around for last months donations. We can always solicit more. Did you keep that list of emails from the nonprofit fair? The sign-in sheet thingy on yellow legalpad?"

"........"

Confusing, right? And that's not even including any of the federal government's registration process. After seeing so many nonprofits with great causes struggle with their administrative processes, the idea was put forth to make our nonprofit web design services more comprehensive. Thus inTouch, our Constituent Management Program was born.

The the major breakthrough for us is that your website and your back-office database can now achieve seamless integration. It work liks this:

1. Blue Archer builds a custom-designed website for your nonprofit. If you can type in a Word Document, then you can use one of our AccuCMS websites. It's absurdly easy to manage.

2. We set you up with Salesforce.com's Nonprofit Edition. It keeps track of donations, contact information, tracks constituent behavior...very, very cool system.

3. People interested in your cause come to your new website to enter their donations, contact information, or event registration into a form on your site.

4. Like magic, their information (secure credit card info, address, event registration...whatever your organization needs) appears in your new Salesforce.com database.

5. You throw away all your yellow legalpads, point and laugh at your old Excel files, tell people to visit your awesome new site as opposed to waiting for their mailer, etc, etc, etc.

We love our nonprofit clients. We want you spreading your cause. We do not want you sitting at a desk in a dark room doing data entry. Your constituents don't either. Decorate and brighten that dark office while inTouch handles the administrative processes. Then invite people over and have the next fundraiser at the office.

And invite us too. Maybe you'll help us find our next brainstorming 'hit'.