Have you recently launched a successful project or have news to showcase? Videos are the perfect tool to display information fast and effectively. Websites benefit from videos as they help your audience absorb information faster while decreasing the sales-cycle.  

Adding videos to your website is a creative way to stand out from the crowd. Custom videos offer a look inside your business for those who learn visually. Also, it helps those customers who don’t want to search through loads of webpages to find what service they need. Videos are boundless when it comes to style options and information displaying. Offer videos with a step-by-step tutorial, project promotion, or even a company oversight.

Your audience can absorb information faster through visual displays, such as videos, rather than reading masses of text. Help your business succeed with these 5 benefits of adding video to your website. 

1. Faster information sharing
   • Unless your users can read and process what they read at a lightning fast pace, they typically need ample time to sort through information. Some don’t want to have to spend more than 3 minutes searching for what they need. 
   • A video delivers a message fast with little interruption. It engages your audience visually and audibly as they have what they need right in front of them. This doesn’t mean replace the text you already have, but to elaborate through easy visuals for your audience to get a second explanation. 
2. Increased Engagement
   • When your users click on a landing page that has a video, your users are 10 times more likely to engage with the video rather than a block of text. 
   • The sound and visual elements of a video attract viewers more than a chunky paragraph. Think about when you visit a page, what element catches your eye first?
   • Unless you’re dedicated to your search, large blocks of text can be overwhelming. A video is quick and allows for quick explanation of a product to your clients. They will appreciate this. 
3. Decreased Sales-cycle
   • Imagine a user landing on your page, searching through your pages, not exactly finding what they want, maybe getting lost, and not reaching out due to uncertainty or frustration. Now, imagine a user landing on your page, clicking on your informational video about your product or service, then clicking on the ‘Contact Us’ button at the end of the video because they clearly know what your business has to offer. 
   • This has the potentially of diminishing confusion and unnecessary step in the sales cycle. Your business can go from 5 steps to a 2-step process with a landing page video that directs the client directly to a contact. Talk about a quick conversion…
4. Brand Association
   • Brand association is big when it comes to people recognizing your logo and being remember. We see numerous commercials, but specific ones make us laugh or stick out which helps us remember that brand. Same goes for your custom videos.
   • If you build your brand through blocks of texts, it’s hard to showcase your personality. With videos, it’s a lot easier. Edits, music, or even explanations establish a personality or tone for your business which can make a long-lasting impression on your client.
5. Establish a personality
   • As mentioned above, the way you create your videos helps you establish a personality for your company. Maybe your video showcases the magic that happens behind the scene. 
   • Cater your video to the way you want to be viewed. If you are a company that offers a sterner service, that doesn’t mean you can’t have fun! 
   • A video can be as small as employee interviews or even showcasing an employee fun day. Every video counts, but it’s up to you to decide how you want your business viewed. 

Blue Archer can assist any website with embedding videos and recreating a visual appeal for your viewers.