The phrase, “less is more” may be on its way out. The new drift is to be different, and go against the repetitive brand displays in the media. With millennial’s freewheeling mindset, anything that stands against the trend of minimalism is the new trend. 

Consider the following when switching to a maximalist approach:

1. Avoid Visual Distraction

   • Visual trends are inevitable when it comes to product development. People are attracted to familiarity when it comes to business and products, which starts the copycat trend in design growth.

   • Companies will make efforts to avoid visual distraction for users, rather than defining their distinctive brand. If your consumer cannot define their visit on your site or with your brand, then they will get lost and turn to competitors. Make it new and trendy, but make it an easy user experience. 

2. Avoid brutalism
   • An excess of lines and graphics can cause an uneasy experience on the eyes. However, don’t let this steer you away from uniquely designing your brand or website into a new enterprise.
   • Minimalism was our gateway into the world of technology. The digital world used to be a new and rare experience. Today, we live within that digital world and it’s time to expand the graphics. 

“Anything that stands against the trend of minimalism is the new trend.”

We can all expect to see more maximalist sites emerging even outside of what you’d deem brutal. As we all become more and more digitally savvy, it’s only natural that some sites will expect more from visitors.

Looking for a new web design? Blue Archer can assist you with any project.