User engagement is the first step to the conversation process which leads to selling. Without user engagement, is your site successful? Knowing how your site translates to an audience is key to finding whether you compare to the competition. 

Before your brand can sell a product or service, you must convince the customer that you have what they are looking for. Lacking this first step in the selling process can lead to a dysfunctional conversation. So, how do you get your customers to interact? 

Accountability

Internal links increase the validity of your website; therefore, users will begin to trust your information. Without trust, you can gain uneasy followers and WOM (word of mouth) which can detriment your image. 

•  Tip: Increase descriptive anchor text so people on other sites can be directed to yours

Easy navigation will increase page views, which means an increase in conversation. Offering information relevant to your brand suggest attention to detail, which can make or break a customer’s loyal relations. 

• Tip: FAQ pages offer quick and reliable answers. This will avoid repetitive conversation and instead offer deeper intel. 

Conversational

Make your content relatable to the user. Your audience will not engage with content that has little interest to them. Research and explore topics they pursue and recreate them for your own use. 

• Tip: Offer a poll or survey to your audience to discover what they want. This shows compliance and client engagement. 

Having a comment section on your blog or home page with initiate comfortability in your audience. Seeing others act will make the transition into conversation easier.

• Tip: Have employees provide comments/conversations to start, and then replace with organic client exchanges. 

Want more tips on how to engage your users? Blue Archer can help.