2. Have there been any new announcements at your business or organization? Update your news page or add content to your homepage that unveils these exciting changes.

3. Review your services or product pages. Can you improve upon any explanations? Do you have new photographs or images to add to the website?

4. Check that your page titles accurately describe the content on each page. For better search engine optimization, try to include a relevant keyword in each title.

5. Do you have any new case studies or client successes to add to the website? Can you update or add new testimonials?

6. Pay close attention to your homepage. Can you enhance any of your homepage content to better engage a site visitor coming to your website for the first time? Make sure the language on your homepage clearly describes who you are and what you do.

7. Look at any forms you have on your website. What is the redirect after each form is submitted? Create unique pages for each form submissions that correspond with that specific inquiry.

8. If you have Social Media accounts, include links to these on your homepage or contact pages. Blue Archer can help you add icons for Facebook, LinkedIn, Blogger, or Twitter.

Now that you understand WHAT you should be updating, you might wonder why it is so important. Two different segments should guide content changes to your website: 1) Site visitors- the actual people to your website and 2) Search engine spiders- the crawlers that are going through your website in search of new material or keywords. By regularly updating your website content, you appeal to people coming to your website by sharing with them accurate, up-to-date information about your company or organization, as well as demonstrating to the search engines that your website contains new, relevant content.

For more information on Blue Archer and our internet marketing services, visit our website.

Jennifer Brant
Marketing Manager