Yahoo may seem like old news to the average tech lover, but they are picking back up in the marketing scheme of things. Yahoo's newest addition, Gemini, is making news with the marriage between native and social advertising.

Native advertising provides content that is most suitable for the viewer in their environment, for example, it may be advertising disguised as something you would typically read.

Native & Social

This style seems perfect for social marketing since it already mixes content with the advertisement. It may be a resource that is sponsored that will intrigue the viewer and later have them purchase the product.

Gemini Features

You can combine the perks of native advertising with the ease of mobile search with Gemini's advertising platform.  Gemini allows advertisers to do everything they need to do all in one place. This means that marketers can buy, sale, edit, optimize, and control both their social and native advertising.

Targeting

You can reach exactly who you need to-- regardless of platform with some of Gemini's targeting features.

This includes: 

• Geo-targeting
• Broad and exact match
• Negative keywords

In the future you may see: 

• Sitelink
• Location and call extensions
• Phrase match
• Day parting 
• Device
• Language
• Radius
• Operating system

Reporting

You can keep track of all of your progress with the 7-day reporting feature.

Tracking:

• The number of times your ads were shown to users
• The number of times users have clicked on your ads
• The install-click rate is the number of installs divided by the number of clicks you received
• It indicates how often users install your app after they clicked through the ads
• Try comparing it to the install-impression rate to see how effective you ads are overall
• The amount you have spent for the user actions that you have achieved
• The average cost per click is the average amount you have paid for each click
• Compare trends by selecting between the two drop-downs

This is not recording in real-time so there will be a lag, however, you can select to have the reports emailed to you daily. 

Mobile 

Yahoo! has more than 430 million monthly mobile users which makes this new feature a necessity in advertising.

You can edit both your desktop and mobile ads from the same platform, but you may tailor each separately, which is one great feature of Gemini. However, the main thing that sets it apart is bringing native advertising to mobile. This will help Yahoo! catch up to social media platforms like Facebook and Twitter in terms of mobile advertising.

Read more about Yahoo! Gemini's features here.

Where are the Ads? 

Yahoo! seems to be spreading its marketing love throughout different search engines. You may be wondering where you will find your ad once it is up and running. We will break it down between native and social.

Native Ads: 

Yahoo

• Yahoo Homepage
• Mail
• Mobile Search
• News
• Sports
• Finance
• Celebrity
• Movies
• TV
• Music
• Travel
• Homes
• Autos
• My Yahoo

You will also be able to see these ads on Bing and  Yahoo search engines. 

Social Ads:

Tumblr is the main star of Gemini's social advertisement. User's can purchase ads in the form of "Sponsored posts" that will also be visible on the native ad platforms.

To fully let this sink in, imagine your Facebook ads suddenly showing up on a massive search engine like Google.  You can read more about ad location and platform here.

If you would like to explore your options in native and social advertising, you can contact a Blue Archer professional.