It’s time to discuss what makes the perfect signature. This request is one of the designer’s worst nightmares. This little blurb means a lot to those receiving your memos. For some, more information is needed while others reflect simplicity. What does your signature say about you? 

Over the past 10 years, the age-old pound sign (#) has morphed from being a simple symbol for weight to the universal symbol of the hashtag. If you aren’t submerged in the world of Instagram or Twitter, you may be asking “what is a hashtag?” and wondering why it carries such weight in the modern world of marketing.  

It’s all marketers are talking about, but why? The advancements in voice search have the industry on edge as it is predicted to be the biggest change in 2019. Specifically related to voice search, this advancement is highlighting details. 

One of Google’s greatest gifts to man (other than the search engine itself) has been Google My Business. For years, this free tool has helped businesses of all sizes showcase their companies on the search engine and Google Maps. Previously, fields have been limited to basic information, but according to reports from some Google Business users, the platform is beta testing a new feature that will allow companies to add individual products to their listing...

A/B testing used to be a tool for the highest technical pusher in the marketing. Not anymore! Over the years, this testing method has proved its capability in analyzing users and trends. It’s time for the whole industry to get on board.