We fell in love with Twitter chats here at Blue Archer not too long ago. It connected us with influencers in the industry, allowed us to share our views, and learn from others. We want to take it a step further than just participating and go over the basics of hosting your very own Twitter Chat. So, why host a chat?

Our world has never been more unpredictable.  Networked media has created a labyrinth that has users scrambling to find the right path, a path to the golden egg of social media. 

LinkedIn users typically mean business -- they network, find jobs, offer jobs, and meet clients. If you are wondering whether or not you should think about advertising on LinkedIn, take a look at the demographics below.

 Content strategy has much more to it than just words on a page.  It entails planning, creation, delivery and governance.  Ensuring that your content is useful and usable, well structured, and easily found is essential for the user's overall experience with your webpage.

Instagram may invoke an image of a 20 something posting pictures of their dinner with smart phones.  At first glance, that may not seem like the best marketing strategy.