Not everyone has the budget to hire every position they can think of when it comes to building their digital presence online.

This can be especially true for small business which means there is more compromise when it comes to prioritizing website needs. One thing that needs to be higher on the list, but often times is not, is user experience.

Search engine optimization has been on the minds every developer (and business owner) for quite some time now. We optimized our meta data and live and die by the mantra that 'content is king'. 

They are easy to miss since sometimes they are not there at all, but we are talking about sidebars. What even goes in that space on the side of your page? Or better yet, why does placement even make a difference? 

You just signed the contract for your new website, a must-have for your company's digital presence, and you are now officially dreading your role as the content collector.

This, my friends, will be the biggest challenge for most clients. While you may have enjoyed writing classes in college or high school, you are not quite sure even where to begin. 

Back in the day, web designers may have resorted to using inline styles and tables to layout a web page. This was in a time before we were all glued to our smart phones which has never been experienced by some (the 90s were rough). 

However, the ancient art of tables and inline styles still exists in email. We are going to discuss how to develop responsive, beautiful HTML emails that will convert leads.