Recently, Facebook added the long awaited 'reactions' in place of the like button. You may still like a post, but now you have additional options to express how you feel (or reacted!) to said post.

So, what does this mean for brands?

In the world of social conversation and digital marketing, patients like to create a relationship with their healthcare providers. 

When the beginning of February comes around most people are either complaining about the snow or talking about football. And of course, you have those in the industry, discussing all of the ads played during the Superbowl. 

Businesses spend incredible amounts of money for television time during the biggest football event of the year, but this year many also integrated with social media to make a bigger impact. What exactly did they do?

The banner ad and dreaded popup may make us nostalgic for our old Windows ME, but are those forms of advertising really making a come back compared to paid search?

2015 is coming to an end which makes us wonder what the new year will have in store. 

Those in the industry are focusing on trends and predictions to stay up-to-date in the ever changing world of technology.