Blue Archer Blog

As social creatures, we all like to belong. We enjoy being a part of a bigger entity to exchange views, opinions, values and knowledge.

The following is an article written by Blue Archer Principal, Robert Faletti, as seen in the May 2013 edition of Dynamic Business: The Voice of Pennsylvania Business.

In honor of National Small Business week, this post is dedicated to all the little guys out there working with a small group of dedicated employees. As most of you could probably attest, working for a small business has tons of perks. 

The key to social media strategy is effective engagement.  Make your voice on social media the catalyst for acquiring brand loyalty, increasing stakeholders, and developing customer relationships.

The other day I was looking at the number of accounts our Blue Archer Twitter account follows.  It's getting up there; we're following almost 1,000 valuable and informational accounts.