Blue Archer Blog

Keywords are absolutely, without a doubt, a major catalyst behind driving the correct traffic to your site. Selecting the best and most appropriate keywords to use in your content will help ensure that you reach your intended target audience. 

The design of your website sets the tone for your brand, your content, and your industry. Here are 7 simple strategies to help you create the best web design for your brand.

It is true that a few years ago, link-building was the pinnacle of search engine optimization practices. It didn't matter the context, quality, or goal of the links: gathering a high inbound link number was the sole mission. 

Sure, Google, Bing, and Yahoo! account for most of the searches site-users type on a daily basis. If you have taken the necessary steps to optimize your website, than you are most likely appearing in front of these searchers. 

Pay Per Click ads can be strategic assets to many keyword and internet marketing campaigns. However, these PPC initiatives come at a cost (this should shock few, seeing as the word pay is indeed within the name).