Blue Archer Blog

This is the first in a series of posts covering some useful tips to help you get the most out of Google Analytics. Google Analytics is a fantastic tool available for free from Google.

Google is constantly updating their advertising tools. They have just recently released a new version of AdWords that is targeted toward small businesses that only want to target a local market.

A former colleague of mine just contacted me after starting a new job. She had inherited a website project for her new firm that was in the final stages of development on the Joomla open source content management software.

With the launch of Google Instant this week, the internet marketing world is abuzz with talk regarding the future of search engine optimization. Here is what Matt Cutts, software engineer at Google and SEO blogger, has to say:

If you cannot remember the last time you made changes to your website content, then your website is long overdue for some edits!  As a Blue Archer client on our content management system, you should make a point every few weeks to make changes or updates to your website.