Blue Archer Blog

One of my favorite Google Analytics reports is the Top Content Report. This is one of the best reports to actively drive updates and changes to your website. You can use this report to gauge which pages of your website are most popular and which pages can be improved.

Copy and past your website content into http://www.wordle.net/ to see which words stand out the most on your website using a "word cloud."  Update your content so that you send an accurate message to your website visitors. 

One of the most popular social networking sites, LinkedIn is used by professionals for networking and other business-related purposes. Even though LinkedIn may require more dedication than other social networking sites, it can become a powerful tool for business professionals when used effectively.

If you're a business owner who has just recently realized the power of search engine optimization - and the steady flow of dollars and customers that comes from holding one of the top spots on Google, Yahoo, and Bing - then it can be very tempting to try to do everything at once. 

There aren't many things in business you want to do just because someone else is. In fact, one of the classic ways to waste your company's money is to invest in something just because one of your competitors did, only to find out that you've duplicated their mistake.