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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

Marketing Morals

In a recent investigation, the New York Times recently exposed the dirty little secrets of one of the largest online retailers. According to the article, J. C. Penney enlisted the search engine optimization service...
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Is Your Website Technology Hindering Your Online Marketing Efforts?

Search Engine Marketing is a field that has rapidly grown in the past few years, largely due to the growth of Google. For the first time, website developers and clients alike have found a common measuring stick to determine the efficiency of their online marketing and of their web presence alike.

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The Importance of SEM & SEO Integration

With the importance of the Internet growing at every minute, it is essential for marketers to get the maximum value out of their SEM and SEO campaigns. However, many still make the common mistake of running their SEM and SEO programs separately, therefore not reaching the full potential of either campaign.

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Additional Features of Google Analytics

Google has recently made improvements to its Analytics program. There is now a new Analytics interface in place. The two biggest improvements that Google made was the ability to create multiple dashboards and the additional widgets.

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New Internet Directory: Thumbtack.com

We recently learned of a new directory that makes it easy for people to connect with local services online. Thumbtack.com provides some interesting features on their website, such as a concierge service for those in need of a service provider, cross listing services on Google and Yahoo! for vendors and an easy to use search feature.

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