Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
Do Paid Search Ads Cannibalize Organic Traffic?
Google recently released a study that finally answers the question of whether it is efficient to run both a paid and organic campaign for the same overlapping keywords. Their results showed that Pay Per Click Ads do not take away from your organic traffic, so it is still beneficial to run both a paid and organic campaign, even if they overlap.
Google Plus & Facebook
With the social media race heating up, Google has decided to take on Facebook with their own social networking site, Google+. As Google+ becomes more and more popular to users, we have to start to look ahead and see the potential benefits for companies and advertisers.
iPhone 4S: Will it Change the Internet Marketing Landscape?
The past several weeks have presented a sense of upheaval to Apple, Inc. On Oct. 5, Apple founder, CEO, and key innovator Steve Jobs passed away from pancreatic cancer. The previous day, recently-appointed CEO Tim Cook revealed the iPhone 4S to lukewarm reception.
Mobile Websites
With the popularity of smart phones increasing, it is becoming more important for companies to build a mobile version of their site. There are a couple of important factors to keep in mind while designing and building a mobile site. Here are a few key points.
Tips to optimize website marketing with QR codes
Quality control counts. The first tip seems like a no-brainer, but many people still don't test their QR codes before releasing their campaign. It's vital to make sure that your QR code is working properly before releasing it.