Blue Archer Blog

The past several weeks have presented a sense of upheaval to Apple, Inc. On Oct. 5, Apple founder, CEO, and key innovator Steve Jobs passed away from pancreatic cancer. The previous day, recently-appointed CEO Tim Cook revealed the iPhone 4S to lukewarm reception.

With the popularity of smart phones increasing, it is becoming more important for companies to build a mobile version of their site. There are a couple of important factors to keep in mind while designing and building a mobile site. Here are a few key points.

Quality control counts. The first tip seems like a no-brainer, but many people still don't test their QR codes before releasing their campaign. It's vital to make sure that your QR code is working properly before releasing it. 

The following post is a the final installation in a series of posts address social media marketing. 

Today, a constant theme in marketing is the sustained balance between the pursuit of new influencers and the incorporation of tried-and-true methods.

The following post is the first installation in a series of posts addressing social media marketing. 

It is no longer possible to discuss a comprehensive marketing strategy in 2010 without bringing social media into the discussion.