Blue Archer Blog

Alexa and Siri are common household names in 2021. Smart speakers and virtual assistants are changing the way we live and the way we search for information online.  Natural-sounding keywords, compared to robotic, will continue to experience a major boost in search volume as the use of voice search grows. It only makes sense for businesses to leverage this technology in 2021.

It is no secret that users prefer video over text. Video is everywhere, from YouTube to social media apps, users are very familiar with the visual landscape. Which makes it extremely important to get it right when making a video an integral part of your design. Here are 5 ways to implement videos as an asset to your website. 

Instagram Stories offer a saving grace when it comes to social media advertising. Stories are way more interactive and eye-catching than regular designs. However, the algorithm is constantly changing and your brand needs to adjust not only with backend aspects but intention as well. 

Let's take a look at 10 ways your brand can intensify Instagram stories to stay relevant and grow engagement. 

Searching for icons can be a tedious and time-consuming task that often leads to stale results. Luckily, we are here to help! Check out this curated list of FREE Icons that will amplify your design projects and save you time. 

Website color schemes have more of an effect on the persuasiveness of your website than most businesses would like to admit. Given consumers have about 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. Bright colors, stark palettes, and even some mismatching schemes are elements of color that are trending. Come check out more!