Blue Archer Blog

I was cleaning through my desk this week and came across some letters that we received from a neighborhood elementary school last fall. We participated in their Halloween Trick or Treat through Shadyside and following the event, a group of students stopped at the office to deliever their letters.

Is Facebook Optimization the new SEO?
This is all fairly new and I'm sure it will be awhile until the exact implications are clear for search engine optimization. 

Certain clich?cs normally pop up during organizational discussions about how to reinvent the marketing wheel: "play to our strengths," "stand out from the crowd," "put a fresh face on our business," etc. In many cases, accomplishing these tasks is easier said than done.

Folks in the PR industry love to highlight the differences between "traditional media" and "emerging media." TV spots, radio ads, and billboards represent examples of traditional media, whereas emerging media generally refers to online outlets like websites, social networking, and online advertising. The biggest misconception is that these two forms of media are mutually exclusive. Entrepreneurs who are successful and savvy find ways to have these outlets work in tandem.

The Blue Archer marketing department is furiously working on a brand new Blue Archer website! We are putting all of our best practices to work so that our new site will be better than ever. We will keep you posted on the launch, and then we will get back on track, providing web design and web marketing insight on the blog.