Blue Archer Blog

Looking ahead to 2013, much of the Internet marketing buzz is circulating around local search. This is great news for local small businesses, because it means that the small guys can finally get some love from search engines!  One of the best ways to ensure that local customers and businesses recognize your brand is to focus on local online business listings. 

Happy New Year, everyone! As we transition into 2013, it is no surprise that we are looking ahead to new goals for the new year. However, future trends in Internet marketing are largely contingent on past changes and trends in the industry. For a quick recap of Internet marketing, we like nothing more than this information-packed, nostalgia-inducing infographic from HubStop.

Recently, Twitter has come up with a new way to enhance the effectiveness of Twitter advertisements for online markers and small business owners looking for an increased visibility on the social platform.  Now advertisers have the functionality to add "negative keywords" to their Twitter advertising strategy with Promoted Tweets. What does this mean? A more defined niche, of course. Negative keywords mean that advertisers can exclude certain keywords in order to define more clearly which audience they would like to target.

As a small business owner, a large business owner, a CEO, or an entry level employee, we all know that efficiency is key to any job description. From NPO's to corporate juggernauts, if you aren't being prudent with your time, you are wasting money.  That being said, here are 5 online tools that will - without a doubt - make your work life easier, save you time, and relieve stress.

Well, it's award season for celebrities (isn't it?).  Since many of us will never have to prepare an acceptance speech for the Oscars, let alone a local talent contest, we at Blue Archer have decided to hold our first annual "Social Media Outstanding Citizen" Award show. The name was chosen mainly for the incredible acronym it forms. SMOC? That's catchy right? "SMOC award winner" - hey, we like it.