Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
Why Your Website Needs an SSL Certificate
Have you ever received a message stating “your connection is not private” or “not secure” when trying to visit a website? If so, you’ve visited a website that does not have an SSL certificate.
3 Reasons to Leave WordPress Behind in 2021
There are three reasons why you should let go of WordPress in 2021. Security, support, and speed are challenges many users can overcome when reaching outside the box in web design. Check out why you shouldn't get sucked in by the charm of millions of plugins and focus on a more secure platform.
Web Design Trends in 2021
Start off the new year by increasing conversions by staying on-trend. Get noticed through creative web development and modern innovation as 2021 is the year of revival!
Google Analytics 4 Vs. Universal Analytics
This new analytics feature offers data that is driven across multiple devices. Creating a more in-depth analysis, optimizing Google ad performance, and utilizing AI capabilities to predict future insights. It is time to be prepared for what's next while making every marketing dollar count.
Page Experience
Page experience will join the hundreds of signals that Google considers when generating search results. Your traffic hasn't been affected just yet but come 2021, some changes will need to be made. Check out everything Google has released in an effort to let developers get a head start.