Blue Archer Blog

One of the first steps in creating a brand spanking new website is hashing out your site’s target audience. Once that is laid out, the fun part begins – figuring how to keep your audience engaged with your website.

You can have an amazing product or service, but without customers, your business will not be profitable. To keep your business competitive, you need to retain current customers and fire the unprofitable ones. 

From the boxy page designs of the early 2000s, to the full-width responsive designs of the present, web design is ever-evolving. With design trends changing at the speed of light, it’s important to stay ahead of the latest and most effective new features on the market. 

YouTube has been a fan favorite over the years for informational tutorials and entertainment. Now, we are seeing a shift in video length to increase the time for Ad revenue provided to these content generators. How will this affect how consumers use YouTube? The key is in the consumer’s viewing patterns. 

Some users are aesthetically more attracted to charming characters and graphics like the infamous Hello Kitty or our favorite childhood shows. When designing adorable visuals, you must think about what attributes make it cute. The whole concept is subjective, but there are standard do’s and don’ts when it comes to this creative style.