Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
5 Ways to Expand Your Customer Base
You can have an amazing product or service, but without customers, your business will not be profitable. To keep your business competitive, you need to retain current customers and fire the unprofitable ones.
3 Design Trends to Know About
From the boxy page designs of the early 2000s, to the full-width responsive designs of the present, web design is ever-evolving. With design trends changing at the speed of light, it’s important to stay ahead of the latest and most effective new features on the market.
YouTube: Welcome to the Age of Drawn-out Videos
YouTube has been a fan favorite over the years for informational tutorials and entertainment. Now, we are seeing a shift in video length to increase the time for Ad revenue provided to these content generators. How will this affect how consumers use YouTube? The key is in the consumer’s viewing patterns.
Design: How to Be “Cute”
Some users are aesthetically more attracted to charming characters and graphics like the infamous Hello Kitty or our favorite childhood shows. When designing adorable visuals, you must think about what attributes make it cute. The whole concept is subjective, but there are standard do’s and don’ts when it comes to this creative style.
Online Form: Build to Convert
Listening doesn’t always happen face to face. Communication is facing a dangerous problem with people only listening to reply rather than to understand. This happens through online forms in hopes to collect prosperous data. It’ time to gain the right data through creative decision making by tweaking our algorithms.