Blue Archer Blog

The data breach that occurred on September 25th affected 50 million Facebook accounts. This attack on the system led to the exposure of information affecting these users. This month, Google+ experience a security flaw that leaves many at risk. The CEO speaks out on what information these attackers had access too and the number of people affected and how Facebook and Google will address the situation. 

A/B testing used to be a tool for the highest technical pusher in the marketing. Not anymore! Over the years, this testing method has proved its capability in analyzing users and trends. It’s time for the whole industry to get on board. 

The world of tech marketing has become more complicated and involved over the years. Finding the right markets to advertise too requires a lot of work and investment. The complexity of modern sales forms the perspective of long-term customers. Focusing on tactics to segment your market and new users while doing so efficiently is the most effective business practice. 

Social media is becoming the number one marketing platform for businesses all over the world. It’s the easiest way to reach people of all markets and to find ways to integrate into new markets. Without proper verification from Instagram or having a decent following, your business may not look reputable to many Instagram users. Building your followers will aid in user engagement and new user interaction. 

Google’s beloved SEO option of local search ads are improved! This prestige company is taking steps to advance rankings for business who rely on this segment. This feature benefits all business who may not have a high ranking, but are in fact near to the user. Check out how Google found a better way to market local businesses.