Blue Archer Blog

Apple faces a lawsuit from it's shareholders, the smart home now has potential for the average household, headphones are tracking heart rates, and a report is in on cell phone service at airports in the United States.

Google has taken a giant step in the right direction for business owners and marketing consultants who work with businesses. If you are familiar Google Local Business page, you know what a nuisance it was to wait receive your verification code via post card in the mail. 

Social media platforms across the board are attempting to regulate advertisers. This is not so much a strike against marketers, but it is more of an effort to have quality content and sincere interaction.

The new update addressed some issues with local search, but it seemed to pull the rug from underneath the hard efforts of SEO campaigns.

In our last blog post, we were introduced to Twitter Cards. Now that we have gone over the essentials, here is a guide on how to get started with them.