Blue Archer Blog

 Within the past couple of years, the use of Instagram among companies has increased dramatically.  It has become an ideal opportunity for brands to reach out to their target audience.

Yahoo may seem like old news to the average tech lover, but they are picking back up in the marketing scheme of things. Yahoo's newest addition, Gemini, is making news with the marriage between native and social advertising.

Social media activity is pretty easy to participate in.  By mixing in a few posts here, a few retweets there, a splash of likes and a dash of hashtags, boom, you've got yourself a cocktail for a typical social media reputation.

Nothing like a spring thunderstorm to end the week!  As Pittsburgh's Three Rivers Arts Festival comes to an end this weekend, FIFA is populating among happy hour hubs, and Father's Day is right around the corner, your Blue Archer confidants are here to fill you in on what you might have missed this week. 

On April 14, 2013, Dove initiated a conversation on the definition of beauty.  When the video,"Dove Real Beauty Sketches" was launched, it created a global movement of how women view themselves.