Bakery Square
Custom Website Design & Development
Bakery Square is a growing Pittsburgh hot-spot, so we were thrilled when the Walnut Capital team returned to us to design and develop a brand new website for their Bakery Square property.
Challenge
The previous website had outdated branding that no longer reflected the vibrant community space. In fact, Bakery Square was in the midst of a “Bakery Refresh” that included new construction and a total overhaul of the courtyard. The physical space would be updated with fresh, modern colors and patterns. It was our job to create a cohesive experience for users so they could seamlessly engage with the brand online and in-person.
Solution
The new website, complete with bright colors and strategic functionality, is both lively and engaging. Our team created a website that includes an embedded Instagram feed to showcase diverse imagery, a campus map and directory, an interactive historical timeline, event calendar, blog, and more
Strategy
Bakery Square is a quirky tech and innovation hub that is home to corporate offices, apartments, retail spaces, restaurants, fitness, hotel amenities and more. Folks come to Bakery Square for number of different reasons including to live, work, socialize, explore, exercise, and recharge. As a result, the information architecture needed to ensure an intuitive website journey for various very different user-types. Our marketing team worked to create a sitemap built on verbs. Immediately upon entrance into the site, users can choose to learn more about the following actions: Shop & Dine, Live, Stay, Work, and Contact. Each content funnel ensures users gain access to the information they need to engage with Bakery Square.
Design
The look and feel of the site reflects Bakery Square’s updated branding guidelines. Complete with bright colors, vibrant imagery, and playful textures, the website communicates the bubbly brand Pittsburghers have grown to recognize. The homepage design is tailored to the most important information on the site including the physical address, parking details, and upcoming events and opportunities to engage in the community.
Conclusion
We are so excited to continue to work with the Bakery Square team throughout ongoing website maintenance and analytics reporting so that the website can continue to grow and develop alongside the brand.
Questions?
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