Pittsburgh Marathon, P3R
Digital Strategy, Custom Website Design & Development, Custom Functionality
Pittsburgh Three Rivers Marathon (P3R) promotes the love of long distance running, overall community fitness, and activities for all ages and ability levels. Our team has designed and developed several websites for our long-time client, P3R, over the years for DICK’s Sporting Goods Marathon, Liberty Mile, Kids of Steel, and other Pittsburgh races.
DICK's Sporting Goods Pittsburgh Marathon Refresh
It had been several years since we last redesigned the DICK’s Sporting Goods Pittsburgh Marathon website, and we knew the site needed a refresh to compete with other city marathon websites. Because we were also working on several new websites for other races at the time, we needed to work within a fixed budget. We reorganized the site architecture to better accommodate site-user journeys of new runners, returning registrants, volunteers, spectators, and more.
Instead of completely redesigning the site from scratch, we decided to maintain the existing styles (CSS) from the previous website we had designed for P3R. Still, we had plenty of creative freedom to transform the look and feel of the site.
The new design re-introduced and highlighted the race count-down clock that we had programmed for a previous version of the site. It also streamlined the most popular content that users search for including registration, volunteer opportunities, and a course overview.
Kids of Steel Race Website
Kids of Steel is an exercise and nutrition program aimed to motivate children to build healthy habits. The information for the program was originally housed on the Pittsburgh Marathon site, but 3PR knew it was time to have a dedicated site to help boost awareness and engagement in the community. The site needed to provide general information for teachers and parent coordinators, opportunities for community members to get involved, and wellness resources for parents.
We started the program’s visual brand refresh with a new logo to set an energetic tone. The new logo mark fuses iconic Pittsburgh architecture with a caped young athlete. When we moved on to the design of the new site, our biggest challenge was securing the motivational and youthful tone of the program without looking childish. The final design pulls the blue and yellow hues from the new logo and accents them with a steel gray to connect back to the program name.
EQT Pittsburgh Ten Miler
For runners looking to go the distance without running a full half-marathon, P3R offers a 10 mile race during the perfect fall running season. Looking to boost the registration and attendance of the EQT Pittsburgh Ten Miler race, P3R reached out to our team to redesign the site to match the updated feel of the other race websites we built for them.
Our design team wanted to preserve the fall colors of the logo because that was a branded look for the race, but we integrated softened shades of teal to compliment the warm branded colors. The new website makes it quick and easy for visitors to view race results, register, or volunteer.
GNC Live Well Liberty Mile Website
As a USA Track and Field record-standard certified course, the GNC Live Well Liberty Mile race draws runners from all abilities – from young children and families to pro athletes. We designed and programmed the original site years ago, and knew it needed a refresh. In order to keep this redesign on budget we decided to copy and restyle the 10 Miler website. The Liberty Mile race has always been patriotically branded, so we maintained that look and feel by integrating family-friendly stars and stripes.
Conclusion
The new Pittsburgh Marathon website has intuitive information architecture, a captivating design, and functional custom elements to improve usability. The additional race website redesigns such as Kids of Steel help to unify 3PR and communicate a cohesive, established organization. 3PR employees can update runners, supporters, volunteers and the press with the information they need to run or support the races. We look forward to supporting 3PR and the Pittsburgh Marathon for all of their ongoing digital needs.
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