With an estimated billion sites on the world wide web today, image tackling even the smallest percent of these pages in an effort to find the information you are after. It might as well be the plot line for the next Mission Impossible film. Luckily for us, search engines can provide us with perceived relevant search results in mere milliseconds. But how? Picture the internet as a giant map of pages connected by hundreds of thousands of links. Using intricate, complex algorithms, crawlers (sometimes referred to as spiders) crawl the  map of the internet to  interpret the content of web pages using many different factors including keywords, linking frequency, page rank. For Google, there are more than 200 different factors that their bots take into account when crawling the web.

To illustrate how exactly Google produces the page results based on search inquiries, check out the info-graphic below from PCC Blog. To view a larger version of the infographic, click here.

Search Engine Optimization can help to improve your website's rankings by driving focused traffic to the pages of your site. Contact the Internet marketing professionals at Blue Archer, a Pittsburgh web design company, to optimize your site today.

Carla Rosemarino

Internet Marketing Analyst