Maintaining your social media presence is a daunting task. A few daily updates, across multiple platforms adds up quickly. Having a strategy to streamline you updates will shore up you social media presence and relieve some unwelcome stress. 

Organize.

The best thing you can do for yourself when approaching social media is to plan in advance. It is recommended that anyone who is using social media to promote their content use create an editorial calendar. Creating such a calendar allows you time to plan in advance the type of content you wish to publish across you social media platforms. Post, status updates, shared links can be planned in advance and attention can be given to special dates such as holidays. 

By creating an editorial calendar you afford yourself more time to research your audience. You can decide in advance how many times a week or per day you would like to post. You are also given more opportunity to write and review your content before it is published.

Hootsuite is a handy (and free) tool that can help you effectively schedule your social media updates across all your platforms. 

Hootsuite dashboard

Promote.

Once you have meticulously planned you social media updates you want to promote your content. This can take some work. You want to reach out to social media influencers. Followerwonk is a free tool that allows you to search Twitter bios for keywords. For example if you search “photographer” the app will compile for you and exhaustive list of Twitter users with “photographer” in there bios. 

Followerwonk search function

Luckily, you can organize this list based on criteria such as number of followers, number of tweets, and even social influence. 

• Engaging with social media influencers can promote your brand. Third party testimony lends credibility to a brand as will an endorsement from a major influencer.

Optimize. 

You can never stop improving your social media presence. This means going over your platforms with a fine-tooth comb. Utilize tools such as Facebook Open Graph and Twitter Cards to ensure the content you share is eye-catching and clickable. Promote old content when it is relevant. 

• The most important thing to remember is, if social media is going to work for you, you need to work at social media. Go in with a game-plan and you will come out ahead.

If you need more in-depth help with your social media strategy, we are here.