Users are becoming more tech-savvy and hard to impress. Shiny buttons and hovering images are no longer impressive to every user. Find out how to analyze your audience and what to avoid when trying to amaze your visitors. 

Innovating too much

Design is a creative process that can be collaborative and adventurous. The idea is to create an idea that stands out against other designs and competitors, especially one that your users love. 

Some users enjoy a basic design, so innovation isn’t always the answer. It might be good for niche markets but if users aren’t comfortable with new tech then it might cause a negative experience. 

Some users seek basic information, so don’t scare them away!

Hating White Space

As mentioned, users don’t want to be overwhelmed. In the past, sites would cram all the information on the page after page hoping to get the most out of what they paid for. 

Simplicity is in.

Users don’t want to be overwhelmed and want to feel relaxed when information seeking. Having a lot of information on a page can look very spammy and have users running away. 

Neglecting Contrast

Having a visual hierarchy is so important! If you don’t have it then there is nothing to prove. Users will be lost an ultimately leave the site. 

Showing value and importance through contrasting colors or shadows signifies where the user should look and which direction to go. 

Bigger lets, bolder words, highlighted phrases all signify that they want to be known. 

If your company is looking for a website redesign, contact Blue Archer.