Social media is becoming the number one marketing platform for businesses all over the world. It’s the easiest way to reach people of all markets and to find ways to integrate into new markets. Without proper verification from Instagram or having a decent following, your business may not look reputable to many Instagram users. Building your followers will aid in user engagement and new user interaction. 

Why Instagram? 

Pictures tell a thousand words! Cheesy, but true. Research has shown that users enjoy engaging with videos and pictures more than long paragraphs of ample text. You can start by building your Instagram followers by engaging them with interactive pictures that market your website, blog, or even your latest projects. 

Virtually everyone is on Instagram, and we mean EVERYONE. Your followers are never limited to just your target market, rather anyone interested in your offerings. 

Your reputation on Instagram is fully dependent on user engagement with your page. The number of followers and comments you receive tells the media world how much you mean in comparison to other accounts. 

Here are some steps to take to help grow your following:

1. Unique Profile Page

Think of your Instagram page as your elevator speech for those who have no idea who you are. What does the page tell new users? 

Most businesses maintain lackluster pages.

Even if your business offers a mild service that doesn’t portray the most creative work, this shouldn’t hold you back from sprucing up your page to show your business morals and exciting work ethic. 

Something exciting happen in the office? Post about it!

There are many ways to theme your Instagram. You can either keep it sophisticated as a virtual portfolio or keep it casual as just another friendly account. Do what fits your business! 

Make sure to dapper it up, but don’t go overboard. We can assume most users like to have fun so show them a good time on your page!

2. Engage

Following a bunch of random accounts is not cutting it.  You need to click, double tap, follow back and engage!

These platforms are meant to be social. Engage with new users by commenting on their post or tagging users in your post. 

Giveaways are a great way to engage users in contests by tagging their friends to gain exposure. 

Make sure to follow the leaders in your industry! See what they’re up to so you can get the creative mindset flowing. It’s important to make your interaction genuine. User love comments and likes, especially when they are individualized and meaningful. Do so by showing your support for their work.

3. Maximize Instagram’s Features

Use the discovery page to your advantage. There are many ways to be placed on the discovery page by simply gaining a lot of likes or comments. This is how people “discover” other accounts. 

Utilize features such as Geotagging, people tagging, hashtagging, live streaming, and Instagram stories. 

Hashtagging is very important when it comes to being discovered. However, avoid hashtag abuse because this will overwhelm and ultimately annoy your users which will decrease exposure on future posts. 

Lastly, make sure you are sharing quality content. This greatly affects the perception of your brand. 

Blue Archer can assist your business with brand development across all platforms.