An email design systems provides consistency for your users. Designers working with different templates makes it harder for your audience to associate your brand to the email. Using a system ensures every Designer uses the same components, colors, font styles and layout, ensuring consistency and professional looking emails.

Why you need an email design system

Consistency -  With different designers working on different emails in multiple design files can cause inconsistencies.  With one file platform, this decreases time and mistakes regarding content.

Your brand and emails deserve to look professional.  The emails you send from your marketing platform and financial sector should look like the emails you send from your codebase. 

Save time – Recreating a new email template or file every period is a waste of time. With an email system, you can set patterns (Font, spacing, grids, images) that are set once and do not need changed every time. 

Creating a system means you can spend more time on creativity or optimizing numbers. This eliminates the overhead checking in on designers using the wrong fonts or spacing. 

Easy Process – There is no need to outsource your templates to developers with this code. With a system, it gives you a step-by-step guide to design and code all in one. 

Creating a system means Developers are more likely to get it right first time. Designers are happy as their designs are rendered as intended. 

Colors, type, spacing, buttons, alerts, … define them with Sketch styles and symbols so you can reuse them throughout your email templates. Use Sketch symbol overrides to customize text and color.
With 50% of emails opened on mobile devices it’s important to design for both desktop experience and mobile. These templates stick to a 6 column grid and collapse on mobile.

Check out HTML Email

Blue Archer can assist your business with any promotional efforts to boost SEO.