Facebook publishers may have been shocked to discover the most recent algorithm update that focuses the newsfeed primarily on friends and family. 

The Algorithm Update

There’s no denying its benefit for publishers to be involved in Instant Articles, offering faster load times and greater reach. However it seems since the idea of Instant Articles, Facebook has come full circle, deprioritising publishers’ content.
Lindsay Bennett, AdNews

The newest adjustment prioritizes organic content from friends and family. This will bring quality, relevant content to users on the platform. 

Why The Change

Facebook's aglorithm update is based off of the following notions: 

• Your feed should inform
• Your feed should entertain

What To Do 

The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.
Parul Guliani, Forbes

Providing an interesting, sharable solution for your audience will put you in the lead whether you are dealing with social media or SEO. If your content is valuable, your audience will share it with their friends and family. 
 

 

By comparison, link posts (which drive traffic to publishers’ sites) and Instant Articles (which contain lucrative ads) are much easier to monetize. There lies the problem: Publishers can go with the trend and invest in Facebook video, but they’re gambling that it’ll pay off eventually. In that way, Facebook is starting to feel like a virtual Foxwoods. The table games might change, but the house always wins.
Joe Lazauskas, Contently 

Businesses may also find themselves investing in Facebook advertising as well as concret content. 

We can assist you in getting your content to your audience.