It’s easy to build a blog, but it can be difficult to gain a following. Don’t let those written gems go unseen. 

Follow these 5 steps to increase blog traffic and maximize viewership.

1. Target the right audience
   •  Targeting an audience who is most likely to share your post will result in full user potential. Some readers will naturally have minimal engagement with your post, but web communities can ensure your blog will thrive. For example, portfolio based post target prospective clients, while “How tos” target current consumers. 
2. Be Strategic
   • The most successful content is one that meets a specific need. Getting straight to the point about an issue or explanation will result in longer user engagement. Forget the fluff! Today, content typically falls under two categories: Funny and cool or useful and educational.  Give the audience not only what they need, but what they love. 
3. Participate in Your Audience’s communities
   • It doesn’t make sense to advertise men’s clothing on an all-women’s Facebook page. That Is just a waste of money. Research who you target market is and what platforms they engage with. Becoming a part of their community will result in exposure to yours.  
4. Keywords are the Key to success
   • Keywords and SEO will drive the most traffic to your site. Search engines, like google, will filter out websites according to the user’s specific search for targeted traffic. Keywords will bump your website to have top page rank if optimized correctly. Pick the right words and phrases and let the internet do the rest. 
5. Survey Your Readers
   • It never hurts to get a second opinion on creative endeavors. Web surveys are easy to run and analyze for feedback on your site. See what your users want more of and what needs to scatter.  These results can even drive new topics for future blog post. As a professional, you may know what the user needs, but take in account what they want to see to gain trust and suitable user experience.  

Need help establishing your blog? Blue Archer can assist you with new page development and generating content.