A resource library can be custom built by Blue Archer on your website to help position you as a credible source in the industry. This may consist of ebooks, whitepapers, or other informative pieces for the audience.
Why Have a Resource Library
Resource libraries do not only position your company as a credible authority within the industry, but it will also assist with search engine optimized. The more shareable, valuable content on the website, the better chances the site has to come up for specific search terms.
Making The Most
A resource library should be robust with content including some of the following:
- Instructables
- Whitepapers
- eBooks
- PDFs
- Press releases
You may have heard content marketing referred to as inbound marketing, a term coined by Hubspot. They also provide various tools to assist with content creation and research.
Best Practices
What are some dos and don'ts of a resource library? Resources should have clear topics and be easy to access. Something that may prevent site users from easily accessing the content would be file type. Some files to avoid may be:
- Word documents
- Excel documents
- PowerPoint
- PSDs
The above files may be difficult to open on certain machines or devices considering you often times need a specific software (Microsoft Office, Adobe) to view the files.
Our Resource Libraries
Our resource library examples can be found within our portfolio.
Dawar
"This custom resource library fosters improved product understanding for users. Customers can search by products, product downloads, drawings, and format types including case studies, white papers, videos, and more."
We can help you get started on your own resource library.