Even if you feel as though you are too small to promote yourself on digital platforms, think twice. Media buying and planning are becoming a huge part of digital marketing. It’s the backbone of influencer marketing and you need to be a part of it. 

YouTube

YouTube is increasingly gaining viewers every day. From small to large channels, many users are making a living off sponsors and subscribers. 

 Small YouTube Channels As of 2019, there are around 11 million channels that feature between ten and 100 subscribers. 22 million channels show more than 10 subscribers. 

Today, more than 2,400 channels have reached over 1 million subscribers and more than 24,000 channels have reached over 100,000 subscribers.

Let’s look at the difference between these two facts. 

1. In terms of smaller channels, they usually have a smaller price in terms of ad time on their channel. They aren’t big enough to be valued at a larger price and ultimately you can optimize more channels. On the other hand, you can take half of your ad budget right now that is probably getting wasted on tangible materials and place it on one or two large channels that have thousands of guaranteed viewers. 

2. That’s the key! When you opt into traditional advertising, there is a high chance that your campaign may not get any views or interactions (take longer). On YouTube, if integrated correctly, these YouTubers with a large following are using their personal experience to talk about the product and service. It is almost guaranteed that you WILL have viewers. The outcome depends on trial and error in terms of which influencers you are picking, the delivery of the pitch, and how much of a budget you want to spend on advertising. 

Check out our latest work to see which companies redesigned their site to fit their advertising efforts. 

Podcast 

Podcast develop the same way. However, it’s exactly like radio but digitized! 

Turning tradition radio patterns into an online world, Podcast is taking over by storm. It's just as simple, if not easier to get your brand into a podcast episode. Now there are different types of placement, which would require research, but ultimately beneficial tactics. 

Homework:

Do not jump into this right away because a bad advertisement is just as good as throwing your money away. 

Take a listen or look at your favorite and most popular podcast and YouTube videos to see how they are making money. 

• What kind of sponsors do they have?
• When are they talking about their sponsors?
• Are they prerecorded? 

Then decide how much money you want to start to spend to text this metric out. Promise, it won’t disappoint! 

When new visitors come to your website, you want them to know exactly what you have to offer. Contact Blue Archer for a web design consultation.